At least Triumph Japan gives them a good opportunity with their "No! Shopping Bra". 

Though it was a joke but apparently japanese throw away 10 millions plastic bags every year, so came the idea of a 2-in-1 bra. Just can't really imagine a woman removing her bra at the supermarket, strating filling it with her shopping just because she does not want to use plastic bags anymore.

When the bra is being worn, the “shopping bag” portions are folded away inside the bra cups, where they serve as extra padding. The bra quickly converts to a shopping bag by removing the bag portions from the cups and connecting the hooks on the bra’s underwire. The lace cups serve as decoration along with the shoulder straps, which are disconnected and tied to the top of the bag as ribbons.

Sources :  Pink Tentacle, Triumph Japan

This entry was posted on Friday, November 10th, 2006 at 17:28 and is filed under Great Ideas, Our World. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.