There were in May 2007 284 millions Internet users in Asia, according comScore study, who are online an average of 20.2 hours and view 2171 pages per month while the worldwide average is 25.2 hours and 2519 pages.

Asia region represents the third of the Worldwide Internet population. China leads with 91.5 millions users (they only represent 9% of the country's population), followed by Japan (53 million) and South Korea (26.3 million). Internet users of these 3 countries represent, all together, 60% of all Asia-Pacific Internet users.

In term of usage rate, South Korea in on the top with 65%, closely followed by Australia (62%), New Zeland (60%) and Hong Kong (59%), India is at the rear with only 3%.

If Google is the most popular web site worldwide, ComScore's study shows that in Asia Yahoo remains the prefered site in Hong Kong, India, Japan, Malaysia, Singapore, and Taiwan. Meanwhile, Microsoft domains are the most visited in Australia, China, and New Zealand, with the Seoul-based NHN Corporation taking top honors in South Korea.

Source: The Register

Tags: 2007, asia, asia pacific, blog, gap, google, ia, im, internet, japan, King, lan, microsoft, nomadcom.net, online, population, sco, space, study, taiwan, term, the register, uk, USA, usage, user, web, world, worldwide, wp, www, yahoo